Компания Apple пыталась зарегистрировать торговую марку iPad Mini, однако патентное ведомство США ответило на данный запрос отказом, т.к. он является просто описанием особенности или характеристики продукта. Решение рассматривалось исходя из составляющих имени - "I", "pad", "mini".
В письме патентное ведомство аргументировали свое решение следующим образом: "В данном случае как отдельные компоненты, так и итоговый результат несут описательный характер товара заявителя и не создают уникальное или неописательное значение в отношении товаров, являющихся небольшими портативными мобильными устройствами, включая планшетные компьютеры, обеспечивающие доступ в Интернет".
Что бы запатентовать данный бренд компании Apple следует доказать, что слово "mini" несеть какой-то уникальный смысл. Если они не смогут это сделать, то термин "mini" смогут использовать другие производители в описании своих устройств. По утверждению агентства ВВС, для доказательства уникальности термина у компании Apple есть время до июля.
Удивительная сложилась ситуация. Компания Apple решила бороться за свое место на рынке не путем улучшения и инноваций, а путем перекрытия маркетинговых возможностей компаниям конкурентам. В данном контексте нельзя не согласиться с подходом к этому вопросу патентного ведомства. С одной стороны политика конечно верная и с точки зрения компании надо пытаться захватить рынок во всех направлениях и нельзя не учитывать все аспекты игры. С другой стороны как потребителю мне хочется, что бы все вендоры могли называть свои продукты исходя из их характеристик. В противном случае что делать производителям, если они изобрели какое-нибудь "mini" устройство (мини планшет, мини компьютер, мини автомобиль наконец). Как правильно преподнести такой продукт покупателю?
От имени нашей редакции хотим пожелать компании Apple сосредоточиться на внедрении инноваций и разработке новых по своей идеологии устройств, каким стал в свое время iPad... просто iPad.
Интересно узнать мнение наших читателей по данному вопросу. Предлагаем оставлять свои комментарии.
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