По данным Reuters известная во всем мира компания по производству смартфонов Blackberry ведет переговоры сразу с несколькими компаниями с целью продажи бизнеса. Основными претендентами на покупку всем известного бренда являются такие гиганты ИТ рынка как Google, Cisco и SAP.
Blackberry предлагает потенциальным покупателям сформировать свои предложения до конца текущей недели. После чего по всей видимости будет сделан выбор.
Аналитики оценили стоимость компании при разделенной покупке. Цена патентов может составить порядка $2-3 млрд. Систему защищенного обмена сообщениями оценили в $3-4,5 млрд. Плюс около $3 млрд в инвестициях и наличных.
Немного истории. Компания Blackberry была основана в 1999 году и была лидером на рынке смартфонов до 2007 года (выпуск первого iPhone). В 2008-м году капитализация компании составляла порядка $83 млрд, а сейчас $4,2 млрд.
Пока не ясно будет ли кто-нибудь из ранее указанных компаний приобретать Blackberry да и честно говоря появляется вопрос: С какой целью? Раньше, видя человека с телефоном Blackberry в руке мы сразу понимали, что у него все схвачено, есть заработок, и скорее всего свой собственный бизнес. Сейчас же нам это не говорит ни о чем, кроме того, что можно было подобрать телефон и получше. Смартфоны компании Blackberry перестали быть атрибутом успешного человека, при этом в технологическом плане ничем особым не отличаются. В общем хочется посоветовать Google, Cisco и SAP хорошенько подумать, прежде чем принять решение.
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